Simeon Coker

SIMEON COKER | ASSOCIATE CREATIVE DIRECTOR [COPY] | NYC

Simeon is an Associate Creative Director with a penchant for getting lost on his bike while coming up with clever words and strategic ideas to sell anything. 

So far he's worked at R/GA [Nike, Verizon, Keen Home]Momentum Worldwide [William Grant & Sons, American Express, Starwood Hotels and Resorts, Coca Cola]Deutsch Inc. [PNC Bank and Snuggle] and Draft FCB NY [Jamaica Tourism, Amtrak, Fisher Price,Busch Gardens Park]. His creative experience has allowed him to work across every marketing specialty; digital, traditional, experiential, and PR. 

He's currently working at a PR/ Communications Marketing firm, Edelman, on various Unilever brands--including Dove and Axe, Cynosure and Trojan.

Click here to download his resume.

 

DOVE

dove real beauty productions 

DIGITAL

To celebrate Dove's 60th anniversary, we revived and updated their iconic Real Beauty campaign. Real Beauty Productions is a partnership between Dove and Shonda Rhimes. This collaborative studio allows real women to define what beauty means through their personal stories to empower women and girls.

LAUNCH VIDEO

WEBSITE

After thousands of submissions in less than 24 hours, we chose Cathleen's story to be the first production. And more are on the way.


Dove Men+Care Elements Treehouse

DIGITAL & EXPERIENTIAL

To launch Dove Men+Care's new collection of personal care products, Elements, we collaborated with HGTV Treehouse builder, Pete Nelson, to build a treehouse using natural materials inspired the collection's main ingredients.

LAUNCH VIDEO

WEBSITE

Social

An Instagram collage that populated daily revealed behind-the-scenes footage leading up to the launch.


DOVE MEN+CARE REAL STRENGTH MANIFESTO

Digital, Print & Out-of-Home

When Dove Men+Care surveyed their target about what matters to them, one issue that stood out was fathers who are weary of bringing their kids to sporting events because of excessive fan aggression. To address this, we created the Real Strength Manifesto. The manifesto was a call to basketball fans to bring passion, without violence, to the sport. 

Print

website

We launched the website during March Madness and allowed users to create personalized rallying cries to support our mission with their favorite team's colors .

out of home

Across the nation, we activated digital billboards  outdoors and at basketball games to drive fans to our website and show their support.

social

On social, fans shared the rallying cries they created on our site.  A few lucky fans were given personalized basketballs with the manifesto printed on them.

Word!