Simeon Coker

SIMEON COKER | ASSOCIATE CREATIVE DIRECTOR [COPY] | NYC

Simeon is an Associate Creative Director with a penchant for getting lost on his bike while coming up with clever words and strategic ideas to sell anything.

So far he's worked at R/GA [Nike, Verizon, Keen Home], Momentum Worldwide [William Grant & Sons, American Express, Starwood Hotels and Resorts, Coca Cola], Deutsch Inc. [PNC Bank and Snuggle], Draft FCB NY [Jamaica Tourism, Amtrak, Fisher Price,Busch Gardens Park], and Edelman [Unilever, Vaseline, Dove, Axe, Cynosure and Trojan]. His creative experience has allowed him to work across every marketing specialty; digital, traditional, experiential, and PR.

And in a past life he worked in Media Sales as an Account and Platform manager, and strategized and managed media campaigns for Cablevision, Comcast, & Time Warner.

He is currently freelancing, making short films, and other cool creative things.

Click here to download his resume.

NIKE

WOMEN'S WORLD CUP

DIGITAL CAMPAIGN

During a moment when the call for equal representation amongst genders in sports was reaching fever pitch, we worked with Nike to shine the spotlight on their Women Soccer Players. This editorial commerce approach told Alex Morgan’s story and connected visitors to gear chosen and worn by Morgan on the field.

Within a month of launching, the U.S. Women’s Soccer Team Kit became a bestseller.

GO SKATEBOARDING DAY

DIGITAL CAMPAIGN / EXPERIENTIAL

For Go Skateboarding Day, Nike wanted to activate their skater base. In the weeks leading up to the big day we encouraged skaters to download the updated Nike SB app, which was reloaded with new tricks to try and cool recording features. Skaters around the world teamed up virtually with other skaters in their city to stack recorded tricks in the app and have Nike back their street cred. On Go Skateboarding Day, Nike threw skate jams in parks where skaters competed for cash prizes. It was the best day ever.

MARCH MADNESS

DIGITAL

We worked with Nike to culminate March Madness by celebrating their winning team and the sneakers that winning teams wore.

Twitter Video: March Madness Final Four Shoe Genealogy  

the kobe x shoe

Digital Experience

As Kobe Bryant was getting ready to retire , he was also preparing to release a shoe that captured the essence of his career. Kobe was inspired by various elements of martial arts and we brought those elements into the digital promotion for the shoe in a new and exciting way. In addition to the desktop site, we created a mobile site that utilized a phone’s movements, sound, and vibrations.

The Art of Attack digital experience told Kobe’s story and as users explored the experience elements reacted to their phone’s movements, played environmental sounds, and vibrated to animations.

Mobile Website: Kobe X

Black History Month Collection

Webpage

For Black History Month, Nike engaged us to bring excitement to the BHM collection.

women’s training gear

DIGITAL CAMPAIGN

We worked with Nike and Dick’s Sporting Goods to create a digital campaign that highlighted the versatility of Nike’s Women’s Tights.

Nike Golf Collection

Webpage

Nike engaged us to help them launch their Fall Golf Collection and tell a story about the innovation behind their gear.

screencapture-nike-xf-en_gb-c-golf-the-oven-1557965250851.png

Email: Nike Kinect Promotion

Email: Air Force One  Anthology 

Word!