WOMEN'S WORLD CUP
During a moment when the call for equal representation amongst genders in sports was reaching fever pitch, we worked with Nike to shine the spotlight on their Women Soccer Players. This editorial commerce approach told Alex Morgan’s story and connected visitors to gear chosen and worn by Morgan on the field.
Within a month of launching, the U.S. Women’s Soccer Team Kit became a bestseller.
GO SKATEBOARDING DAY
DIGITAL CAMPAIGN / EXPERIENTIAL
For Go Skateboarding Day, Nike wanted to activate their skater base. In the weeks leading up to the big day we encouraged skaters to download the updated Nike SB app, which was reloaded with new tricks to try and cool recording features. Skaters around the world teamed up virtually with other skaters in their city to stack recorded tricks in the app and have Nike back their street cred. On Go Skateboarding Day, Nike threw skate jams in parks where skaters competed for cash prizes. It was the best day ever.
We worked with Nike to culminate March Madness by celebrating their winning team and the sneakers that winning teams wore.
Twitter Video: March Madness Final Four Shoe Genealogy
the kobe x shoe
As Kobe Bryant was getting ready to retire , he was also preparing to release a shoe that captured the essence of his career. Kobe was inspired by various elements of martial arts and we brought those elements into the digital promotion for the shoe in a new and exciting way. In addition to the desktop site, we created a mobile site that utilized a phone’s movements, sound, and vibrations.
The Art of Attack digital experience told Kobe’s story and as users explored the experience elements reacted to their phone’s movements, played environmental sounds, and vibrated to animations.
Mobile Website: Kobe X
Black History Month Collection
For Black History Month, Nike engaged us to bring excitement to the BHM collection.
women’s training gear
We worked with Nike and Dick’s Sporting Goods to create a digital campaign that highlighted the versatility of Nike’s Women’s Tights.
Nike Golf Collection
Nike engaged us to help them launch their Fall Golf Collection and tell a story about the innovation behind their gear.
Email: Nike Kinect Promotion
Email: Air Force One Anthology