Snuggle engaged us when they gearing up to release their Scent Boosters. While falling down a Google rabbit hole, I discovered the term olfactory—which relates to the sense of smell. That happenstance transformed into the Snuggle Freshness Factory. Get it? Olfactory = Freshness Factory. We created a series of TV spots and a Facebook game that let users inject freshness into Scent Boosters pacs.
:30 TV SPOT: Freshness Factory
:15 TV Spot: Freshness Factory
SNUGGLE FRESHNESS FACTORY GAME [Play it Here!]