Trojan engaged us to launch their Amazon Dash Button. They had a shoestring budget, but we made it happen. We picked up our phones, shot content on green screens, made bedroom scenes with office furniture, repurposed stock footage, and made a campaign.
This was Trojan's biggest PR push to date with 1.1 billion impressions in 48 hours. Earned + paid sparked an additional 350 placements and over 1 million views of our content—helping make the Trojan Dash Button the #1 new release in Amazon’s health & personal care buttons.
P.S. That’s my hand with condoms on top of condoms.
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