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In 2022, Mtn Dew returned to All-Star Weekend as one of the premier sponsors. I led the team that developed their activation, The Block, in collaboration with Ruffles. Over the course of three days, basketball fans were entertained by hosts Mouse Jones and Druski, rapper Gunna, and a bevy of NBA and WNBA stars. Within the space, fans could also win MTN DEW x MIDWEST KIDS clothing, play games, and sip MTN DEW cocktails. The programming was also the top live-streamed cultural event on Twitter in 2022.

Mtn Dew The Block Recap
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Creativity x Culture x Community
Simeon Coker is a Creative Leader with a successful record of leading campaigns, content development, and consumer experiences for Fortune companies. He is passionate about culture and leveraging underrepresented truths to create resonance and achieve measurable results.
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After almost two decades of experience, Simeon has been a creative at almost every kind of advertising agency—digital, traditional, experiential, multicultural, and PR—in tech, and sales. And, he has creative directed and written copy for almost every consumer market segment: Food & Beverage, Retail, Consumer Goods, Travel, Tech, Hospitality, and Entertainment.

He is passionate about creating film content and consumer experiences which speak to culture. You can listen to his thought leadership on representation, culture, and equity on the Mixed Company Podcast.

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