Lipton

Lipton Iced Tea set out to turn tea time into family time for millennials.  To do so Ten35 teamed up with T-Pain to become everybody's favorite cousin, Cousin T. 'Have Some Tea with Cousin T' is an episodic content series that pulls inspiration from our favorite 90's family sitcoms.

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The success of the series sparked another brief--how could we bring the magic of Cousin T to families in person? So, we created a block party, Fam Fest. T-Pain performed, MC Lyte DJ'd, community leaders were celebrated, and everyone who attended got free food, free Lipton teas and swag.

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ACD/CW: Kendra Croft