Lipton Iced Tea set out to turn tea time into family time for millennials. To do so Ten35 teamed up with T-Pain to become everybody's favorite cousin, Cousin T. 'Have Some Tea with Cousin T' is an episodic content series that pulls inspiration from our favorite 90's family sitcoms.
The success of the series sparked another brief--how could we bring the magic of Cousin T to families in person? So, we created a block party, Fam Fest. T-Pain performed, MC Lyte DJ'd, community leaders were celebrated, and everyone who attended got free food, free Lipton teas and swag.
ACD/CW: Kendra Croft