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Vaseline engaged us to breathe some new life into their Cocoa Radiant marketing to increase sales. Since cocoa butter is a favorite amongst Black women, we focused on them and their growing calls for unapologetic self-care.


We partnered with Black women influences to do a series of videos that centered on how they incorporated Vaseline Cocoa Radiant into their self-care practice. The campaign ended with a press day in Los Angeles featuring Viola Davis talking about healing and how she is intentional about self-care.

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