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Snuggle engaged us when they gearing up to release their Scent Boosters. While falling down a Google rabbit hole, I discovered the term olfactory—which relates to the sense of smell. That happenstance was the genesis of the Snuggle Freshness Factory. Get it? Olfactory = Freshness Factory. We created a series of TV spots and a Facebook game that let users inject freshness into Scent Boosters pacs.

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